Thursday, 27 February 2014

Practice Presentation

For my presentation I have decided to look at how colour changes everything.  What I really wanted to focus on throughout the presentation was examples of how colour changes everything and why colour changes everything.
 
This was only my practice presentation and I fee my first attempt went really well and hopefully my feedback will be able to give me some good pointes of how I can improve my slides and my presentation skills.   
 
 
 

 
Colour is an unusual factor that people don’t really consider in their daily lives.  There is more to colour than red, green and blue as it has the power to persuade, it can affect/inflict emotions, it can be a form of identity and even change a person’s appearance. 
 
An example of this is associating gender with a colour mainly in younger children.  In the beginning children’s gender was not really considered important as in the 1800s and early 1900’s children were dressed up in white neutral colours until the age of 6. 
 
 This is a competition that showed up in the early 1900's for Mellin's Food Babies and they asked people if they can name the gender of all 20 images.  This was really successful in my opinion as no one was able to guess all 20 right which shows clearly that gender was not really considered important. 


Pink and blue arrived as colours for babies in the mid-19th century.  Today boys and girls dressing the same is frowned upon as babies today are gendered, named and even clothed with the appropriate colours even before they are even born.  Babies are only seen as neutral in the first few weeks of a woman’s pregnancy before gender is found out.  
 
What if it was the other way round and pink was for boys and blue for girls.  The reason is that pink being a more decided and stronger colour, is more suitable for the boy, while blue which is more delicate and prettier for girls. 

Blue for blonds & pink for brunettes

Blue for blue eyes & pink for brown eyes. 

 
 When looking further into this idea of putting gender into two categories I found this image and what really stood out to me was this quote at the bottom.  The idea that we should have the choice to define ourselves as we are all unique. 
Gender marketing is where companies are using colour to aim certain products to certain children, Blue for boys and pink for girls.  You can see in this image how much it has grown today.  
 
 A good example of gender marketing that has been launched this year.  There is a lot of negativity surrounding this use of colour but I feel it is a smart use of colour as straight away we are able to see what products are male or female. 



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